- Entertainment Venues
- Performing Arts
- The Peace Center
- AMP: A Music Project
AMP: A Music Project
Renderings courtesy Craig Gaulden Davis Architects
The historic Coach Factory flanking the east side of the Peace Amphitheater will be repurposed into a three-tiered, standing room live music club for national and local acts.
Patrons have the option of enjoying live outdoor music from a Coach Music Factory deck.
The Coach Music Factory will have a club vibe to satisfy serious live music lovers, and the size, acoustics, lighting, and other technical aspects that today’s professional touring musicians demand.
One of the few exterior changes will be a large window providing a few into the Coach Music Factory from the Main Street Bridge.
A nod to Nashville’s famed Bluebird Café, The Mockingbird will be a listening room situated inside the historic Gullick and Markley buildings on Main Street next to the Gunter Theatre.
The main entrance will face Main Street with the listening room situated on the street level. The interior design will blend modern elements with traditional features, such as exposed brick walls, punched tin ceiling panels, and hardwood floors.
A casual, intimate, lounge-like setting will create a space for artists and their audiences to connect in close, personal ways.
Using natural foliage and re-routing pathways leading to and from the open-air structure, the Wyche Pavillion will take new root in a garden-like setting.
A river terrace running the length of the Wyche will provide pedestrians an attractive walkway overlooking the banks of the Reedy River.
Part of the space above the Mockingbird will be turned into a professional podcast and recording studio.
Managed and operated by the Peace Center, the studio will be available for booking by artists in need of high quality, professional recording, mixing, editing and related audio services.
The Artist Dorm will provide a unique amenity among live music venues.
The space directly above The Mockingbird will become a modern, three-bedroom suite for the use of artists performing at any Peace Center venue.
This fully furnished, 3-bed/3.5-bath suite will feature comfortable bedding, modern baths and a living area,.
The kitchen will include views of Main Street and the Reedy River.
Peace Center Project Diversifies City's Live Music Scene
The Greenville music scene just got a whole lot hipper.
The Peace Center announced plans to expand its musical venues, which will achieve their longstanding goal of having a fully-functioning, 10-venue arts-and-entertainment campus. Mayor Knox White joined Peace Center CEO Megan Riegel in celebrating the $36 million project, which will transform three buildings on its campus to become unique music venues. Construction will begin in February 2023 on "A Music Project" (AMP), with estimated completion in late 2024.
“We’ve listened carefully to what our community says it wants regarding live entertainment,” said Riegel. “These new venues will complete the circle of our live music scene and attract a whole new range of artists and visitors to Greenville. People have been waiting for this for a long time.”
"People have been waiting for this for a long time.”
- Megan Riegel, Peace Center CEO
Central to the project will be the repurposing of the historic Coach Factory (currently the location of Larkins restaurant) to create a three-tiered, standing room live music club for national and local acts. Additionally, the historic Gullick and Markley buildings next to the Gunter Theatre will become a listening room for intimate lounge-like performances.
Capping off the project will be a professional podcast and recording studio. Managed and operated by the Peace Center, the studio will be available for booking by artists in need of high quality, professional recording, mixing, editing and related audio services.
"An expanded Peace Center is like having a university campus for the arts in the center of downtown. It is unprecedented.”
- Mayor Knox White
Above the recording studio, a modern three-suite apartment will accommodate performers who want a bit of privacy from their public life on the road or simply a convenient place to stay before or after their gig. This fully furnished, 3-bed/3.5-bath suite will feature comfortable bedding, modern baths, a living area, and kitchen with views of Main Street and the Reedy River.
Capping off the project will be extensive landscaping work on the outdoor event space. Using natural foliage and re-routing pathways leading to and from the open-air structure, the Wyche will take new root in a garden-like setting. Designed as an extension of beautiful Falls Park just a stone’s throw away, a river terrace running the length of the Wyche will provide pedestrians an attractive walkway overlooking the banks of the Reedy River.
To support the project, City Council approved the certification of the textile mill sites and abandoned buildings, allowing the Peace Center Foundation to seek state income tax credits.